e-Practice Development

Do-It-Yourself Email Marketing

e-Marketing Suite

e-Accounting Total Solutions has joined forces with Constant Contact to deliver a complete e-marketing solution for our e-Accountants.  This service takes the mystery and the hassle out Internet marketing and communications. Promote your business and expand sales with these simple yet powerful tools.

This service can show you how to:

  • Create and manage business-building e-mail and newsletter programs
  • Collect opt-in data to create valuable prospect lists
  • Gather and analyze actionable marketing data to drive future programs
  • Maximize the return on your e-marketing investment

Do-It-Yourself Email Marketing™Bring them back to your site... with targeted email campaigns today!

Using the Constant Contact service in conjunction with your business website, you can create a powerful marketing intelligence and communication system that really gets the job done.

Use newsletters to communicate with clients and prospects.  Track your newsletters and know exactly which articles, titles, and links got your readers' attention.  Follow those links to your website, where you can track site visitor behavior and understand if your website is delivering the information or services your clients want.

Build a total e-marketing solution...

STEP 1: Build your Website with CompleteSiteInteractive

STEP 2: Order your Advisor VAR branded service pages for launching online applications from Your Website with Your Brand.

STEP 3: Implement the Constant Contact e-marketing suite

  • Place opt-in boxes on your Website to subscribe users to your custom newsletter
  • Create your newsletter (using your own content, or use content from e-Accounting)
  • Track results of newsletters by viewing your click-thru reports.
  • Refine your message, and your Website, with what you learn from your results.

STEP 4: Do better (and more) business with e-Accounting Total Solutions

 

Syndicated Searches

Search Syndication Example:  CPAdirectory and "Ask A CPA"

Creating a syndicated search can be a very powerful way to get visitors to your Website.  If you have a resource database or site index that you want to offer to other Website owners, you can syndicate your search by placing links on those participating websites to drive traffic back to your own.  An example of this type of syndication is the "Ask a CPA" service offered by CPAdirectory.com.  CPAdirectory represents one of the largest online directory of CPAs on the Internet. CPAs can be located using the search service for the directory, which is located on the CPAdirectory.com website. Providing an online resource for locating accounting professionals by geographic location or practice specialty lends the directory membership an "automatic" method of gaining business referrals.

The "Ask A CPA" service, a syndicated search from the CPAdirectory.com site, provides answers to online inquiries made of an accounting professional.  Further, direct referrals may be provided to accountants in surrounding geographic areas, or specializing in a practice area that is addressed by the question submitted.

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Practice Development