e-Marketing Suite
Do-It-Yourself Email Marketing™ Using the Constant Contact service in conjunction with your business website, you can create a powerful marketing intelligence and communication system that really gets the job done. Use newsletters to communicate with clients and prospects. Track your newsletters and know exactly which articles, titles, and links got your readers' attention. Follow those links to your website, where you can track site visitor behavior and understand if your website is delivering the information or services your clients want. Search Syndication Example: CPAdirectory and "Ask A CPA" Creating a syndicated search can be a very powerful way to get visitors to your Website. If you have a resource database or site index that you want to offer to other Website owners, you can syndicate your search by placing links on those participating websites to drive traffic back to your own. An example of this type of syndication is the "Ask a CPA" service offered by CPAdirectory.com. CPAdirectory represents one of the largest online directory of CPAs on the Internet. CPAs can be located using the search service for the directory, which is located on the CPAdirectory.com website. Providing an online resource for locating accounting professionals by geographic location or practice specialty lends the directory membership an "automatic" method of gaining business referrals. The "Ask A CPA" service, a syndicated search from the CPAdirectory.com site, provides answers to online inquiries made of an accounting professional. Further, direct referrals may be provided to accountants in surrounding geographic areas, or specializing in a practice area that is addressed by the question submitted.
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